Wednesday, August 4, 2010

Random Psychology Fact -- August 9th, 2010

The human brain can detect and process information presented at ultra fast speeds. For example, if you flash the word "Intelligent" on a computer screen for 17 milliseconds, your eyes won't see it, but your brain knows that it appeared. Research on subliminal brain processes has been growing in recent years.

Source: Dijksterhuis, Ap (2004). I like myself but I don’t know why: Enhancing implicit self-esteem by subliminal evaluative conditioning. Journal of Personality and Social Psychology, 86, 345-355.

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